JERRY HAAR, PH.D. a professor, researcher and consultant in strategic planning, international management, and marketing...



Dr. Haar has written fourteen books and numerous articles and consulted for firms such as: ExxonMobil, IBM, Microsoft, Merck, ING Barings, Ford Motor Company, Royal Dutch Shell, FMC, Disney, KPMG, Novartis, Heineken, and YPF oil company of Argentina. He has appeared in media such as The Wall Street Journal, The New York Times, The Washington Post, The Financial Times, The Journal of Commerce, Bloomberg Business Week, Time, Newsweek, CNN, the BBC, Fox Cable News, NBC, and CBS. He is the author of Winning Strategies for the New Latin Markets (Prentice-Hall/Financial Times, 2003).

Among his works are Innovation in Emerging Markets, The Future of Entrepreneurship in Latin America, Can Latin America Compete?, and Small Firms, Global Markets.



Comprehensive assessments of regions and countries—especially emerging markets—as they may impact the client’s industry, firm, and product lines.


Customized analyses of competitors’ products and services as well as evaluations of current and potential market opportunities for the client’s firm.


Collaboration with the client’s senior management team to plan, design, organize, implement, and monitor strategies to achieve sustainable success for the company.

ShellIBMExxonBank of AmericaFord UPSHeinekenMicrosoftKPMGWalt DisneyMedtronicsNovartisMAPIMERCKMotorolaWendysVoyaAmerican Tower CorporationOlympusBanco

US Trade and Development        USAID